The Ro Ro Group services include advertising, branding, digital signage, direct mail, market research, market consultation, internet marketing and public relations. The Ro Ro Group prides itself in Brand Marketing with an approach to specialized attention with guaranteed results.
Advertising is everywhere, yet much of it is wasted. Not because it is poorly created, but because it is not well targeted. Identifying each client’s highest priority markets and the most efficient means to reaching those markets is precisely how The Ro Ro Group achieves superior results.
Each advertising medium has its advantages, but no medium prior to the Internet has offered advertisers a means of conducting two-way communication with customers and prospects. The Ro Ro Group is zealous about harnessing this medium for the benefit of our clients. We design feedback into everything when possible. And use it constantly to improve the performance of our campaigns. Our experience includes alternative media such as in-theater, billboards, Newspapers, Periodicals, Radio, Streaming , and network television. We begin our process with a careful examination of the market and individuals who comprise the core target. Then we build a communications plan that surrounds the target at all major touch points. Finally, we focus on creating a message strategy that will resonate with the target audience and produce the desired result.
Unlike many brand consultants, we are not rigid in our approach or methods. We are not beholden to triangles, circles or squares. We don't believe a long drawn out process produces better results.
Each brand is unique and the circumstances that have led up to each client’s current situation have usually happened for good reasons; reasons that we as the advisor need to understand before we can justify any recommendation. Left to evolve naturally, even great brands become dysfunctional and obsolete. Look at Oldsmobile, and hundreds of other brands. Our job is to revive, refresh and help clients constantly reposition their brand to compete in an ever changing world.
The age of the Internet has brought with it a new level of interaction and accountability. As an agency steeped in technology marketing, The Ro Ro Group has embraced the power of interactive marketing since the mid 1990s. Today, a company’s website is often the nucleus of its marketing program. While every situation is different, we often find that the competitor with the most advanced Internet strategy is either the market leader or about to become the leader.
From a media perspective, our role is to help our clients leverage this incredible two-way medium. Our services include comprehensive reviews, competitive analysis, planning and procurement.
We help our clients excel in search engine marketing (SEM), including search engine optimization (SEO) for natural search, as well as paid search such as Google Ad Words. Analytics plays an important role in the measurement of our client’s Internet marketing performance. Besides banners, links and sponsorship's, we manage online newsletters, webcasts and email marketing campaigns.
When the media writes a favorable story about a company and its products or services, it is viewed as a third-party endorsement, lending credibility to its mission and overall message. This is where public relations comes in. From crafting expert messaging to targeted media relations programs, The Ro Ro Group’s veteran public relations team works closely with our clients and the media to garner these valuable third-party endorsements. We continually build and maintain strong media relationships, working with each journalist and publication to learn about their specific needs. In addressing these needs, we deliver factually accurate and relevant materials that clearly differentiate our business-to-business and non-profit clients from their competitors. The bottom line results? Quality coverage that reaches our clients targeted audiences in credible manner. Utilizing the most up-to-date resources combined with targeted yet creative pitching techniques, the outstanding results we achieve for our clients comes from decades of experience and a disciplined opportunity management process, which includes continual research and development of targeted press lists, editorial calendars and database systems.
In what is the most essential part of the process, The Ro Ro Group’s public relations professionals are experts at engaging the client - both top management and key role players - to find, shape and polish the company's essential messages. In addition, with several technical editors on staff and additional resources , we also have one of the most technical teams in the country.
By joining forces with our Internet marketing team, we ensure our client's messages are delivered with the visual impact needed to cut through the noise, increasing awareness while building brand recognition and company credibility.
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